One Easy Thing You Can Do To Make More Money From Music.

Here's something easy and free you can do today that's going to create you more money, and you don't have to sign up for anything!

Relax

Most musicians view marketing themselves as dirty work that they would rather get someone else to do. Many put in time and effort but are really counting the day until someone else will do it (record company, manager...). That's probably never going to happen, so how do you make marketing yourself exciting and interesting? I'm serious here. If you're committed to being a full time musician, you'll be marketing yourself all the time. If it's something you hate, it's only a matter of time until you give up or sabotage your own attempts to market yourself.

So how do you turn 'ahh not this again!' into 'this is exciting and interesting'? The answer lies in how you see yourself as a musician. Are you thinking about your needs first when getting yourself out there. A self centred view will cause lots of worry, because it becomes you versus them. In this mindset it's easy to see the public as something to be conquered; you want people to know how great you are, and you think you need to show off to get noticed.

The answer is to relax your worldview. Once that happens you begin to see what your audience finds great about you, not what you think is great, or what you think would make you cool. A lot of musicians shy away from marketing, because the more you do it, the less self centered about your music you become. The great thing is that once you stop thinking about yourself, marketing becomes more like an adventure. Once you take yourself out of the equation, everything becomes more playful, and you don't feel you have to constantly defend your identity. Enjoying yourself when marketing will mean:

1) You'll do more of it and your efforts will be more sustained.

2) It'll be more effective because you'll consider what your audience want.

And that's going to make you more money in the long run.